Overview

SquadBet was designed to create a more engaging, social-first betting experience for sportsbook users, making group betting simpler, faster, and more intuitive across mobile. The goal was to improve customer engagement, increase feature adoption, and create a product experience that felt seamless within the wider betting ecosystem.

My Role

As Product Designer, I worked across the end-to-end experience — from early discovery and user flows through to wireframes, prototyping, and final UI delivery. I collaborated closely with Trading, Data, Engineering, Compliance, and Product teams to define requirements, simplify complex betting journeys, and ensure the final experience balanced customer needs with business goals.

The Challenge

Sports betting journeys can often feel complex, fragmented, and high-friction—especially when introducing new social or shared betting mechanics. The challenge was to create a product that felt intuitive for users while working within technical constraints, regulatory requirements, and multiple stakeholder priorities.

Outcome

The final product delivered a cleaner, more engaging user journey that improved accessibility, simplified decision-making, and supported stronger customer interaction within the sportsbook experience. The work also contributed to wider design consistency across betting products and aligned with shared platform design systems across brands.

Full case study available upon request.