Shakespeares England

Overview
Whilst working at Xreflow we had to pitch for the new redesign for the official tourism site for south Warwickshire. I had designed a mock up and our team pitched the idea and we won!

Shakespeare’s England tourism website had quite a poor usability and performance issue with the existing site and needed a complete overhaul.

The website can attract several hundred concurrent users during busy periods, the existing website framework could cope with around 10 at a time, the result was a very poor user experience.

We were tasked with improving the user experience, performance, resilience, scalability and administration of the site. All issues were extensively addressed through a number of collaborative workshops.

We advised that from a user experience perspective they needed to be quickly informed of the core purpose of the website to justify their decisions for visiting the site. This needed to be ascertained from an amalgamation of correct positioning of the logo, branding and dominant images and to a certain degree the hierarchy of information in the website.

Rapid prototyping was required using existing data modules along with combining established elements and migrating content.

The interface had to be easy to use, easy to learn and was specifically targeted at the member’s area and admin functions. The design has ensured that the user could comfortably and effectively use the interface to accomplish their goals.

Accessibility was very important to Shakespeare’s England, as such the new website follows WGAC2.1 guidelines strictly.